The soccer section of Sportunion Niederwaldkirchen has a new main sponsor in Ascendor Lifttechnik since August. The club will be supported for a period of three years and will kick off under the name "Union Ascendor Niederwaldkirchen" with immediate effect. For Ascendor's managing directors Maximilian Priglinger and Erwin Roither, sponsoring a local club was a matter of course. The Mühlviertel-based family business attaches great importance to value creation in the region. "Regionality is particularly important to us as an employer. Therefore, it was a logical step to support a Niederwaldkirchen club," says Roither.